I came into web design a few years back, by way of an academic and professional career in mathematics, coding and technology. Through an Honours degree in Mathematics, I found that I had a knack for coding and so began a career in enterprise software engineering that saw me quickly progress from programming through to systems analysis and design. I jumped right into the corporate world, and the more complex the business problem I had to solve, the better.
I’ve worked in a wide range of sectors and solved vastly different business problems, from building online stock trading systems to selling wine online for a leading national wine retailer in the UK. I’ve patiently observed how people do things, in order to devise innovative ways for software to help them with their tasks. I’ve developed systems that opened up markets, levelled playing fields, and increased community interaction. This served me well for 11-years but then it was time for a sea change, and more creative freedom.
I also hold a Masters degree in Counselling from the University of Queensland. Understanding systems, being interested in people and how the two interact is an area that I believe is crucial to building relevant and intelligent websites that connect with an audience at an authentic and personal level.